Campaign Work, Thursday, 08 August 2013 10:39AM
Cycling Scotland has released a TV ad to promote safer cycling. The spot was created by Newhaven and declares that motorists should treat cyclists like horses: cue amusing scenes of bike-riders being shod and fed oats, before a voiceover says that drivers should slow down and give them a wide berth. In addition to the TV spot, press and digital executions, Newhaven has designed a Nice Way Code handbook. The work was written by Chris Watson, art directed by Rufus Wedderburn and directed by Ciara Barry through MTP.
This article was first published on Campaign Work