Custom-built spiral rig uses Xperia Z to capture London Fashion Week shoot

A custom-built spiral rig was installed with 100 Sony Xperia Z smartphones in order to capture a fashion shoot by designer Christopher Raeburn at London Fashion Week.

The film forms the latest instalment of the ‘Xperia Z Versus’ project and was designed to show how the camera in the Xperia Z makes it "easy to capture brilliant images in any light".

Brand: Sony Mobile

Agency: DigitasLBi

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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