Naked Communications founder John Harlow passes away
By Ian Darby, campaignlive.co.uk, Monday, 12 August 2013 06:30PM
John Harlow, the co-founder of Naked Communications, has passed away.
Harlow, who was 45, died at the weekend in hospital near his home on England’s south coast.
He is credited as the driving force behind Naked, which he co-founded in 2000 alongside Jon Wilkins and Will Collin. Harlow went on to launch Naked in New York in 2006.
Harlow’s impact on the UK media and creative scene was a significant one. Backed with a minority investment from Mother, Naked created award-winning work for Selfridge’s and SuperNoodles before landing clients such as Ikea and Nokia. It was credited with popularising the communications planning discipline that was later adopted by many of the major media networks.
Wilkins told Campaign that Harlow’s charisma was vital to Naked’s success. He added: "John was one of the most joyful and driven of people. He was such an important part of Naked. He had the foot on the gas all the time. We liked to call ourselves the ‘home for brilliant misfits’ and John epitomised that."
Following Naked’s early success, it sold to Australian group Photon in 2006 for an upfront payment of £16.5 million. Harlow continued to lead its New York agency before a short-lived spell as the director of communications planning at the Perth-based The Brand Agency.
Posting on Facebook earlier today, Wilkins said: "John you truly were a legend and the most brilliant of all the misfits. Thoughts, love and feelings to all John's nearest and dearest."
Thursday’s Campaign magazine will carry a more indepth tribute.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Community Manager | £26-30K, depending on experience. Dynamic New Alliances Up to 30K + Benefits, Central London
- Retention Manager Ball & Hoolahan £40,000 per annum, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review