Top ten ads of the week: Kevin Bacon's EE bus journey beats Virgin Media to the top spot

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

This week's ad with the top recall stars Kevin Bacon climbing on a bus and showing off EE's high-speed 4G network using an iPhone 5. 

The second most recalled ad this week is for Virgin Media's broadband service, while in third place is Persil Small & Mighty.

Top ten ads of the week
  Brand Agency/TV buyer Recall %
1 EE, 4GEE Apple iPhone 5 package Saatchi & Saatchi/MEC 54
2 Virgin Media, broadband internet BBH/Fifty6 46
3 Persil Small & Mighty DLKW Lowe/Mindshare 45
4= Santander Havas Worldwide London/Carat 44
4= National Accident Helpline The Gate London/Carat Manchester 44
6 McDonald's Leo Burnett/OMD UK 42
7 O2 Refresh VCCP/ZenithOptimedia 38
8=        DFS Krow/MediaCom 34
8= Sky Television, multimedia call plan             Brothers & Sisters/MediaCom 34
10 Direct Line home insurance M&C Saatchi/MediaCom 31

Adwatch research was conducted from 8 - 12 August 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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