Apple's value soars $12bn on back of two tweets from investor Carl Icahn

Two tweets by investor Carl Icahn added around $12bn onto the value of Apple after the tech investor tweeted his view Apple was "extremely undervalued" and revealed he had a large stake in the company.

Carl Icahn: raises Apple's profile on Twitter
Carl Icahn: raises Apple's profile on Twitter

Apple, which has seen its share value fall as speculation grows the company has lost its flair for innovation, saw its shares close 4.75% up at $489.57 yesterday after Icahn revealed his meeting with Apple chief executive Tim Cook.

The discussions between Cook and Icahn come as Apple gears up to unveil its next generation iPhone with the launch event expected on 10 September.

Apple is also believed to be preparing the launch of a cut-price iPhone and an iWatch as it seeks to maintain its dominant position in the technology market.

After yesterday’s meeting with Cook, Icahn tweeted to reveal he believed the company was undervalued in a move that will come as a boost to Cook’s leadership.

Icahn has used Twitter in the past to publicise the high profile battle he is having with the Dell board and management over their buyout plan.

In a tweet on 24 July Icahn stated: "all would be swell at Dell if Michael and the board bid farewell."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published