Leap Motion: a hands-on guide from Marketing

Leap Motion, the motion-sensing technology that costs $80 and claims to be 200 times more accurate than Microsoft's Kinect, is an innovation that provides a range of possibilities for brands.

Nick Constantinou, chief executive of digital agency Collective London, talks to Marketing about how retail brands are leading the way when it comes to experimentation with the technology.

Video production by Georgina Brazier (@georgiebrazier)

 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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