Peter Crouch signs up for Virgin Media BT Sport push

Be the first to comment

Peter Crouch stars as a footballer who has inadvertently signed to a pub team in the latest ad for Virgin Media created by Bartle Bogle Hegarty.

The ad, which promotes the availability of BT Sport on the Virgin Media platform, uses the strapline: "Make sure you start the season with the right team" and reunites Crouch with his former boss Harry Redknapp who provides the voiceover.

The campaign spans TV, print and online and breaks this evening with media planning handled by Fifty6.

Richard Larcombe, the director of advertising and sponsorship at Virgin Media, said: "Peter joins our winning team of sporting superstars, Usain Bolt and Mo Farah, as BT Sport kicks off the action on Virgin TV.

"By signing to Virgin Media this season, our customers can enjoy every minute of the Barclays Premier League action, Aviva Premiership rugby and a whole world of sport from both BT Sport and Sky Sports.

"With the majority of our pay-TV customers watching BT Sport for no extra cost, Virgin Media customers are onto a winner."

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending

Just published