The Sun appoints David Robinson as marketing director

News UK has appointed David Robinson as marketing director of The Sun, following the exit of Rob Painter to Sky last month.

David Robinson: becomes marketing director of The Sun
David Robinson: becomes marketing director of The Sun

Robinson, aged 37, had previously been leading the marketing and sales around The Sun’s new paywalled Sun+ digital offering since the start of the year.

He takes over from Painter, who became marketing director with Sky Betting and Gaming.

Robinson joined News UK from BBC Worldwide in August 2010 as head of customer engagement, before becoming director of customer retention at the start of last year. He has also recently been involved in the new football season launch of The Sun’s Dream Team fantasy football league.

Katie Vanneck-Smith, News UK chief marketing officer, noted the "wealth of commercial and marketing acumen" he brings to the role.

She said: "In his three years working across the News UK estate, David has established himself as a well-respected member of the team.

"His passion and understanding of The Sun brand, a proven track record of innovative marketing, as well as his leadership and collaborative qualities – demonstrated in leading the launch of Sun+ – I am greatly excited by his appointment to the role."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published