Skoda converts radio spots into animated digital ad

Skoda has converted a series of radio spots into an animated digital ad that turns the stereotype of the 'little old lady' on its head to sympathise with the driver.

The monochrome, animated one-minute ad promotes the rear view parking camera feature in the new Skoda Rapid Leisure.

Brand: Skoda Rapid Leisure

Client: Skoda

Agency: BBH India

Creative: Sushma Joseph, director, Yohan Daver, copywriter, Manish Darji, creative director art and illustrator

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published