Skoda converts radio spots into animated digital ad

Skoda has converted a series of radio spots into an animated digital ad that turns the stereotype of the 'little old lady' on its head to sympathise with the driver.

The monochrome, animated one-minute ad promotes the rear view parking camera feature in the new Skoda Rapid Leisure.

Brand: Skoda Rapid Leisure

Client: Skoda

Agency: BBH India

Creative: Sushma Joseph, director, Yohan Daver, copywriter, Manish Darji, creative director art and illustrator

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published