Campaign's most-viewed: One Direction, Pot Noodle and Asda among most popular

Be the first to comment
One Direction: perfume launch film a hit with Campaign audience
One Direction: perfume launch film a hit with Campaign audience

One Direction's fragrance launch, Pot Noodle's Facebook ban and Asda's advertising account are all among the most-popular content on Campaign this week.

Following the launch of their documentary film, directed by 'Supersize Me' director Morgan Spurlock, One Direction featured among the most-viewed stories on Campaign this week, as the band launched its first fragrance, Our Moment.

Pot Noodle also ranked in the top ten most-viewed content on the site this week, after a Facebook post by the brand was banned for being degrading to women.

Meanwhile, news of VCCP scooping Asda's £100 million advertising account was joined by The Corner's win on Oasis's ad account in the most-viewed content list.

From The Work section, creative from Bartle Bogle Hegarty in the form of Weetabix "grandpa" and Audi "the ring" were among the most-viewed.

Wetransfer's "Where's Wally? takeover" by 77 also made the list.

In other new business news, Droga5's London expansion proved a draw to the Campaign audience, while Virgin Trains' ad, digital and CRM review also proved popular.

Audi's 3D microsite launch by Razorfish Germany also made the list.

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending

Just published