TalkSport signs six-figure deal with GoSkippy Insurance

UTV Media's TalkSport has signed up the insurance broker GoSkippy Insurance in a significant six-figure deal to sponsor all of the radio station's traffic and travel updates.

TalkSport: GoSkippy Insurance to sponsor radio station's traffic and travel updates
TalkSport: GoSkippy Insurance to sponsor radio station's traffic and travel updates

The sponsorship will start from Sunday 1 September and will run until January in a deal brokered by Bristol-based Creation Media.

Arron Banks, the chief executive of GoSkippy, said: "We're looking to reach our target market as quickly and effectively as we can.

"What better way to get our message – competitively priced cover and excellent service from a team of industry experts – to UK motorists over the airwaves, than TalkSport with a traffic and travel sponsorship?"

The insurance brand uses the character of bush kangaroo Skippy to represent the brand's values, which Banks describes as "service, humour and saving ordinary folk".

Adam Mills, the sales director of TalkSport, said: "Over a third of TalkSport's listeners tune in to the station while in their car, so sponsoring the traffic and travel updates is a perfect way to reach them."

Admiral previously sponsored the travel and traffic updates, in a deal which ended this summer.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published