HMV hires Patrizia Leighton as marketing boss ahead of ecommerce launch

HMV has hired Warner Home Entertainment marketer Patrizia Leighton as its marketing director to replace Mark Hodgkinson, who was made redundant by administrators Deloitte.

HMV: hired Patrizia Leighton as marketing director
HMV: hired Patrizia Leighton as marketing director

The retailer has been without a marketing director since February after it announced mass redundancies, but is now in the process of making a raft of new hires after Hilco Capital saved it from administration.

Leighton spent almost six years at Warner Home Entertainment and held the position of senior customer marketing manager prior to joining HMV. She has also worked at Carphone Warehouse and Virgin Megastores.

Her appointment coincides with Hilco hiring James Coughlan earlier this month to head up HMV Digital, its upcoming ecommerce offer.

HMV will launch the first phase of its new digital offering in early October as Hilco seeks to turnaround the fortunes of the ailing retailer.

Coughlan has eight years of experience within digital entertainment and previously oversaw the growth of Vodafone’s digital business.

He has also been a consultant for the digital entertainment offers of Samsung, Channel 4, Ministry of Sound and Universal. 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published