Twitter predicted to float at $15bn in 2014

Twitter is believed to be preparing for a high-profile stock market flotation in which the microblogging site could be valued at $15bn (£9.6bn), according to reports.

Twitter: reportedly preparing for a stock market flotation
Twitter: reportedly preparing for a stock market flotation

Dick Costolo, the tech company’s chief executive, is reported to have discussed his intentions for an IPO with possible advisers including Morgan Stanley, Goldman Sachs and JP Morgan, with a view to float as early as January 2014.

Twitter does not publicise its earnings, although The Sunday Times said analysts have estimated that the company will generate nearly $600m (£385.65m) in advertising sales this year.

In May, Twitter fuelled speculation that it would seek an IPO by appointing a Morgan Stanley investment banker, Cynthia Gaylor, as its head of corporate development.

Gaylor worked on the public offerings of Facebook, LinkedIn and Zynga.

In January, Twitter was valued at $9bn (£5.78bn) following an offer arranged by the firm to its own staff, facilitated by asset management company BlackRock.

Facebook priced its shares at $38 (£24) when it began its stock market floatation in May last year, valuing the social network at $104bn (£65.8bn), making it one of the most valuable share sales in US history at the time.

However, following technical glitches after listing on Nasdaq, Facebook’s shares fell to $18 (£11.7). They have since recovered and are currently valued at $41.29 (£26.54).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published