KitKat sends up tech companies by boasting its chocolate bar specifications

Nestle boasts of "global mobile coverage" and the "beautifully immersive and multi-sensory experience" of its KitKat bars on a fake technology website that celebrates Google's new operating system being named "KitKat".

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The website and video sends up the launch of technology products and will be supported by 50m Android-branded KitKat bars that will direct people to a website where people can win Google Nexus 7 tablets. 

Brand: KitKat

Client: Stewart Dryburgh

Agency: JWT

CreativesJoe Fox, Morten Legarth, Ben Hopkins

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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