Watch the latest must-see viral videos from Paddy Power, Guinness and Volvo

The latest viral video hits from Paddy Power, Guinness and Volvo.

Guinness: Making of the Wave ad
Guinness: Making of the Wave ad

Paddy Power Bingo - Hubby removal ad

Anarchic bookie Paddy Power targets women for a change with this ad promoting its bingo service.

Guinness - Making of Guinness wave ad in Tahiti

Legendary surf photographer Brian Bielmann gives some behind the scenes insight on how he shot the latest Guinness ad.

Volvo Trucks - The hook

Claes Nilsson, the president of Volvo Trucks, performs a (sort of) death-defying stunt to demonstrate the strength of the hook used in the marque’s new FMX truck.

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Look out for the invisibles and introverts in your agency
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1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
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1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

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