Watch the latest must-see viral videos from Paddy Power, Guinness and Volvo

The latest viral video hits from Paddy Power, Guinness and Volvo.

Guinness: Making of the Wave ad
Guinness: Making of the Wave ad

Paddy Power Bingo - Hubby removal ad

Anarchic bookie Paddy Power targets women for a change with this ad promoting its bingo service.

Guinness - Making of Guinness wave ad in Tahiti

Legendary surf photographer Brian Bielmann gives some behind the scenes insight on how he shot the latest Guinness ad.

Volvo Trucks - The hook

Claes Nilsson, the president of Volvo Trucks, performs a (sort of) death-defying stunt to demonstrate the strength of the hook used in the marque’s new FMX truck.

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1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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