Louise Ridley snorts at the One Direction ad: "There is probably the genesis of a good idea of a pastiche on fragrance advertising in this, but it sits awkwardly between spoof and serious. The cynical idea of marketing a One Direction perfume at 20 quid a pop leaves it rather malodorous."
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
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After pledging to include a female director in every three-way pitch, Brothers and Sisters' Andy Fowler names the ones to watch.
Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.