Tourettes Action email escapes firewall with upside-down swear words

An expletive-laden email marketing campaign avoids being blocked by firewalls by turning swear words on their head in order to raise awareness of charity Tourettes Action.

Tourettes Action email escapes firewall with upside-down swear words

The ‘F*ck the firewall’ campaign seeks to highlight how people with Tourette Syndrome are effectively ‘filtered out’ by society.

Brand: Tourettes Action

Client: Suzanne Dobson, chief executive at Tourettes Action

Agency: LIDA

Creative: Andrew Pogson and Dan Wright

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