Tourettes Action email escapes firewall with upside-down swear words

An expletive-laden email marketing campaign avoids being blocked by firewalls by turning swear words on their head in order to raise awareness of charity Tourettes Action.

The ‘F*ck the firewall’ campaign seeks to highlight how people with Tourette Syndrome are effectively ‘filtered out’ by society.

Brand: Tourettes Action

Client: Suzanne Dobson, chief executive at Tourettes Action

Agency: LIDA

Creative: Andrew Pogson and Dan Wright

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published