Hottest virals: Robert Pattinson gets sexy for Dior, plus Fifa 14 and Samsung

The latest viral video hits from Dior Homme, Fifa 14 and Samsung.

Robert Pattinson: stars in ad for Dior Homme
Robert Pattinson: stars in ad for Dior Homme

Dior Homme - Uncensored Official Director's Cut

Twilight actor Robert Pattinson stars in this new ad for the fragrance with Led Zepplin’s Whole Lotta Love as the backing track. It is being promoted on Twitter through the hashtag #DiorRob.

Fifa 14 TV Commercial - We Are Fifa 14

The shrewd marketers behind Fifa 14 appear to have held out for Gareth Bale’s record-breaking £86m transfer to Real Madrid to go through, as he features in the ad and the game as a ‘Galactico’.

Introducing Samsung Galaxy Note 3

This six and a half minute film, which starts by saying that Samsung "created a whole category", takes viewers through a detailed look at the functionality of the latest model.

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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