Subway announces new breakfast opening times and meal-deal in £1.7m campaign

A hapless sleepyhead called Bruce Trundle whose somnolence is cured by Subway's new morning opening times (7am-11am) is the star of a TV ad promoting the chain's new £2 breakfast deal.

Subway announces new breakfast opening times and meal-deal in £1.7m campaign
Subway announces new breakfast opening times and meal-deal in £1.7m campaign

The 30-second ad is part of a £1.7m multimedia marketing drive to promote Subway’s £2 meal deals, such as a six-inch sub and bottle of Tropicana or hot/cold drink.

Client: Manaaz Akhtar, regional marketing director, Europe, Subway

Brand: Subway

Agency: McCann London

Creative: Laurence Thomson, co-president and chief creative officer

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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