Jeremy Lee thinks the latest Audi TV spot packs a punch: "BBH continues to surprise on the Audi account with an ad that has a neat twist on where power comes from." It was created by Matt Doman, Ian Heartfield, Simon Pearse and Emmanuel Saint M’leux, and directed by Jonathan Glazer through Academy.
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.