The Guardian warns of the dangers of not buying its papers

A woman ends up in hospital after deciding to cook her own Paella without the help of The Guardian's cooking supplement, in a tongue-in-cheek ad for the newspaper's "Own the weekend" campaign.

Another execution features a man smashing his TV with a "MegaGlove" he has bought off the internet without consulting the Observer Tech Monthly supplement. 

Brand: The Guardian

Client: Richard Furness, director of brand and engagement, and Toby Hollis, head of marketing and engagement

Agency: BBH

Creatives: Gary McCreadie, Wesley Hawes, Matt Fitch and Mark Lewis

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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