The Guardian warns of the dangers of not buying its papers

A woman ends up in hospital after deciding to cook her own Paella without the help of The Guardian's cooking supplement, in a tongue-in-cheek ad for the newspaper's "Own the weekend" campaign.

Another execution features a man smashing his TV with a "MegaGlove" he has bought off the internet without consulting the Observer Tech Monthly supplement. 

Brand: The Guardian

Client: Richard Furness, director of brand and engagement, and Toby Hollis, head of marketing and engagement

Agency: BBH

Creatives: Gary McCreadie, Wesley Hawes, Matt Fitch and Mark Lewis

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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