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Paddy Power "right behind gay footballers" by CP&B and Lucky Generals
Campaign Work, Monday, 16 September 2013 02:55PM
The online bookmaker Paddy Power has teamed up with the equality charity Stonewall to launch a campaign tackling homophobia in professional football. The campaign was devised by Crispin Porter & Bogusky London and created by Lucky Generals. In addition to outdoor and press ads, Paddy Power has sent rainbow-coloured laces to footballers to wear during games. The QPR midfielder Joey Barton has already expressed his support for the initiative, which was conceived by Christen Brestrup and Bertie Scrase.
This article was first published on Campaign Work