VW recreates A-ha's classic 'Take on Me' video

Volkswagen (VW) goes back to the 1980s in this US TV ad based on the video for A-ha's classic single "Take On Me", using rotoscoping to tell the story of a VW driver attempting to evade a sinister mechanic.

VW: recreated A-ha's classic video
VW: recreated A-ha's classic video

The manufacturer promotes the distracting qualities of its "Carefree Maintenance" programme, which offers charge-free scheduled maintenance of VW vehicles in the first two years of ownership.

Brand: Volkswagen of America

Client: Wayne Brannon, interim chief marketing officer

Agency: Deutsch LA

Creatives: Michael Kadin, Matt Ian, Mark Peters, Ryan Scott

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