Tesco lines up biggest marketing drive for Blinkbox

Tesco is ploughing millions of pounds into a campaign promoting the launch of Blinkbox, with activity focusing on how the service has ten times more blockbuster films than Netflix and LoveFilm Instant.

Blinkbox: Tesco to promote service's array of blockbuster films
Blinkbox: Tesco to promote service's array of blockbuster films

The campaign will span TV, radio, print, digital, outdoor and in-store activity. The marketing blitz coincides with the rollout across 2,000 Tesco stores of Blinkbox TV cards priced £5, £10 and £20, which consumers can redeem against Blinkbox films and TV shows.

From 24 September, 500 Tesco outlets will run a ‘Great Nights In’ promotion, selling the TV cards at half price and offering discounts on selected drinks, snacks, electrical items, DVDs, CDs and computer games.

Adrian Letts, Blinkbox’s chief operating officer, said: "With millions of customers walking through Tesco’s doors on a weekly basis, we have a great opportunity to talk to them about the really exciting entertainment that Blinkbox has to offer.

"We have ten times more of the latest blockbuster movies than Netflix and Lovefilm Instant, and want to help customers understand the benefits of Blinkbox by adding some colour and theatre in stores. It’s an unprecedented level of in-store commitment to a digital service."

Tesco claims that the marketing push is the biggest to date for the Blinkbox brand. The news comes ahead of Tesco’s expected launch of an own-brand tablet computer at Christmas.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published