Karmarama scoops Cobra ad brief
By Louise Ridley, campaignlive.co.uk, Thursday, 19 September 2013 08:00AM
Karmarama has won the UK creative account for Cobra, the Indian beer brand owned by Molson Coors.
The agency was appointed after a four-way shoot-out against JWT London, VCCP and CHI & Partners.
The incumbent, Beattie McGuinness Bungay, did not repitch.
Karmarama joins the Molson Coors roster and will start work immediately on an integrated campaign to launch in spring 2014.
Lord Bilimoria, a founder of Cobra, said the campaign aims to position the brand at the top of the UK lager category by celebrating its "impossible smoothness".
Molson Coors spends £2.4 million on UK media for Cobra, according to Nielsen. This is expected to increase to above £3 million for the coming year.
Last year, Cobra launched the "Cobra train" campaign, created by BMB, showing a train travelling through the Indian landscape.
This article was first published on campaignlive.co.uk
- Campaign Manager Major Players £150 - £250 per day, London
- Associate Creative Director Digital Gurus £60000 - £75000 Per Annum, London
- Senior Ad Operations Campaign Manager Ultimate Asset £35000 - £45000 per annum + Amazing Benefits, London
- Senior Press Officer VMA Group £34-38k plus benefits, North West England
- Junior Social Strategist | Digital Agency | Central London Red Sofa London £125 - £175 per day, City of London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- OMD lands Liberty Global pan-Euro media
- Haig Club launches David Beckham ad
- Blinkbox readies campaign to promote its cinema links