Emotional Thai mobile ad moves audience 'to tears'

An act of kindness is repaid 30 years after a Thai boy caught stealing medicine for his sick mother is saved by a kindly café owner who pays off the pharmacy owner and gives the boy food to take home, in an ad for Thai phone company True Move H.

The epic three-minute spot, called "Giving", has had a big impact beyond its Thai borders, attracting over 7.5m views on YouTube and huge media coverage across the globe.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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