Turkey of the week: Holiday Inn Express, JWT London

Turkey of the week: Holiday Inn Express, JWT London

Ben Hall thinks Holiday Inn’s latest ad is more stressful than restful: "The cheesy ‘selfies’ and 8-bit soundtrack don’t inspire confidence that my ‘digital self’ will be truly at peace – even with complimentary Wi-Fi. The concept isn’t all bad but, by the end, you feel trapped in a game of Super Mario you can’t escape."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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