Samsung "life in every pixel" by Cheil UK

Campaign Work, Wednesday, 02 October 2013 10:30AM

Samsung has launched a cinema ad to promote its new S9C OLED smart TV. The spot, created by Cheil UK, promotes the enhanced picture quality of the 65-inch screen with flying "pixels" that merge to form high-definition images of wildlife, including lizards, tarantulas and fishIt was filmed in Ecuador and will run in cinemas until late November. The work was created by Simon Friedberg and directed by Bruno Aveillan through Quad. Post-production was by Digital District.

This article was first published on Campaign Work


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