Captain Morgan, Anomaly New York

Captain Morgan, Anomaly New York

Jeremy Lee sniggers at the new Captain Morgan spot: "Given its pan-European awfulness, I wrongly assumed that this ad originated from the continent, probably Germany. That said, Captain Morgan has a consistent body of appalling work and this one is a suitable addition to the canon."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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