Hottest virals: LG joins in the growing 'chickens in ads' craze

The latest viral video hits from LG, Heineken and EE.

LG: Lizzy the chicken
LG: Lizzy the chicken

Steady Feathers - LG G2 - The Most Extreme Camera Ever

The ‘chicken in ads’ craze continues with a film from LG for its G2 handset. The spot makes a similar point to the recent Mercedes effort about our feathered friends’ ability to move their bodies while keeping their heads still to promote the ‘optical image stabilization’ built into the phone’s camera.

Heineken - Departure Roulette En Route

Heineken reprises ‘Departure Roulette’ – where members of the public agree to drop everything and be whisked away to an unknown holiday destination which is then revealed on a departure board – for a second time.

This second film features people who, after seeing the first video, boasted on social media they would be willing to take part in the stunt.

EE - Jamie Oliver And Kevin Bacon In The Great Bacon Sarnie Battle

Jamie Oliver is joined by Kevin Bacon in the celebrity chef’s Food Tube kitchen for a head to head challenge to create the ‘ultimate bacon sandwich’.  EE brand ambassador Bacon wins after Oliver freezes due to ‘buffering’. The video, which runs to almost 4 minutes, has racked up 1.7m views.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published