Coca-Cola appoints Bríd Drohan-Stewart to top GB marketing role

Coca-Cola has appointed Bríd Drohan-Stewart to the role of Great Britain marketing director.

Coca-Cola: appointed Bríd Drohan-Stewart to top GB marketing role
Coca-Cola: appointed Bríd Drohan-Stewart to top GB marketing role

Drohan-Stewart replaces Zoe Howorth, who departed in the summer for a year’s sabbatical. She will oversee the marketing for a portfolio of 21 brands, including Coca-Cola, Diet Coke, Coke Zero, Sprite and Fanta.

Drohan-Stewart joins the UK business from Coca-Cola’s operations in New Zealand, where she led campaigns such as Coke’s partnership with the All Blacks during the Rugby World Cup in 2011.

She first joined the soft drinks giant in 1999 as its head of consumer promotions in Ireland, having previously worked on the Gillette and Campbells brands at Johnson Brothers

In June, previous marketing director Howorth revealed she was taking a year out to spend more time with her family. She had spent 15 years with Coke, which she joined from P&G in 1998 as Sprite brand manager.

At the time, Howorth said: "I am grateful for the support I have received from Coca-Cola and look forward to taking some time out over the next year to spend with my family. My sons are currently joining new schools, so I plan to support them in the new phase of their life."

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