Top 10 ads of the week: Jessica Ennis-Hill takes first place for Santander

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Jessica Ennis-Hill: top spot for Santander
Jessica Ennis-Hill: top spot for Santander

Olympic heptathlon champion Jessica Ennis-Hill stars in this week's most recalled ad, as Santander finishes in first place in our top 10, beating and the ever-bubbly Barbara Windsor into second place.

In third place is Smokefree England's ad promoting its Stoptober initiative to help people quit smoking in October.

In joint seventh place are spots from music recommendation app Shazam and Enterprise Rent-A-Car.

Brand: Santander

Agency/TV Buyer: Havas Worldwide London/Carat

Recall: 61%


Agency/TV Buyer: Isobel/Maxus

Recall: 47%

Brand: SmokeFree England, Stoptober

Agency/TV Buyer: Dare/M4C

Recall: 43%


Agency/TV Buyer: Publicis/PHD

Recall: 42%

Brand: Dairy Milk Marvellous Creations

Agency/TV Buyer: Fallon/PHD

Recall: 36%

Brand: HSBC

Agency/TV Buyer: JWT London/Mindshare

Recall: 35%

Brand: Thinkbox/Shazam

Agency/TV Buyer: The Red Brick Road/MediaCom

Recall: 34%

Brand: Enterprise Rent-A-Car

Agency/TV Buyer: Dare/PHD

Recall: 34%

Brand: Iceland

Agency/TV Buyer: Tom Reddy/MediaCom

Recall: 31%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 30%

Adwatch research was conducted from 03 - 07 October 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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