Samsung reveals post-apocalyptic Galaxy Gear ad featuring Lionel Messi

Samsung has unveiled its latest Leo Burnett-created ad for Galaxy Gear, featuring footballer Lionel Messi and music from Lorde.

Samsung: Lionel Messi stars in latest ad from Leo Burnett
Samsung: Lionel Messi stars in latest ad from Leo Burnett

The Developer ad features a version of 16-year-old Lorde's single Royals being sung by a series of children in a post-apocalyptic style city landscape.

Filmed on the streets of Barcelona, the two-minute spot ends with the youngsters running onto a field awaited by Argentine footballer Lionel Messi, who plays for FC Barcelona.

It follows Samsung's first film in the Design Your Life campaign - set to singer/songwriter Annie Lennox's "Sweet Dreams".

Client: Samsung

Agency: Leo Burnett

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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