Samsung reveals post-apocalyptic Galaxy Gear ad featuring Lionel Messi

Samsung has unveiled its latest Leo Burnett-created ad for Galaxy Gear, featuring footballer Lionel Messi and music from Lorde.

Samsung: Lionel Messi stars in latest ad from Leo Burnett
Samsung: Lionel Messi stars in latest ad from Leo Burnett

The Developer ad features a version of 16-year-old Lorde's single Royals being sung by a series of children in a post-apocalyptic style city landscape.

Filmed on the streets of Barcelona, the two-minute spot ends with the youngsters running onto a field awaited by Argentine footballer Lionel Messi, who plays for FC Barcelona.

It follows Samsung's first film in the Design Your Life campaign - set to singer/songwriter Annie Lennox's "Sweet Dreams".

Client: Samsung

Agency: Leo Burnett

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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