Campaign Viral Chart: Carrie remake viral puts MGM on top

By Ben Hall, campaignlive.co.uk, Friday, 11 October 2013 08:34AM

MGM, the Hollywood studio, has shot to the top of the most-shared ad chart this week with an online video promoting its remake of the 1976 film, 'Carrie', starring Chloe Grace Moretz.

Carrie: hidden-camera viral takes top spot in this week's chart

Carrie: hidden-camera viral takes top spot in this week's chart

The hidden-camera ad, created by Thinkmodo, is set in an American coffee shop rigged with remote-controlled furniture and spring-loaded bookshelves. The set-up fools unsuspecting members of the public into thinking an angry customer is able to move things with her mind.

Thinkmodo has had previous success with hidden-camera ads, including a spot for US TV show, 'The Walking Dead'. The Carrie ad has been shared 1.2 million times this week.

Elsewhere, two in-house GoPro ads have retained positions in the chart.

The "fireman rescues kitten" ad topped last week's chart and has been shared 85,704 times across the social web this week, moving to fourth position. It has been overtaken by the "smaller, lighter, mightier still" ad, which now sits in third place with 91,231 shares this week.

Meanwhile, Samsung offers a blast from the past with an ad from 72andSunny. The ad, shared 20,819 times, is a montage of clips from shows including 'The Flintstones', 'Star Trek', 'Power Rangers' and 'The Jetsons', where characters talk into their watches. Titled "a long time coming", the ad promotes Galaxy Gear, Samsung's "smart watch".

An ad for Paul Smith makes its debut in this week's chart with a spot for men's underwear. Shared 20,632 times this week, the three-minute long video features a pair of tightrope artists performing stunts in the French alps wearing only Paul Smith underwear.

The chart, ranked according to data collated by Unruly, ranks ads on YouTube by the number of shares across Facebook, Twitter and the blogosphere. Ads older than 30-days are not included.

1. MGM "telekinetic coffee shop surprise" by Thinkmodo

1,276,847 shares this week

All time: 1,312,273 shares

 

2. Poo Pourri "girls don't poop" by The Harmon Brothers

160,340 shares this week

All time: 921,210 shares

 

3. GoPro "smaller, lighter, mightier still." created in-house

91,231 shares this week

All time: 224,808 shares

 

4. GoPro "fireman saves kitten" created in-house

85,704 shares this week

All time: 1,113,218 shares

 

5. Mercedes Benz "chicken" by Jung von Matt/Neckar

74,242 shares this week

All time: 465,602 shares

 

6. Chanel "2014 ready-to-wear Chanel show" created in-house

59,182 shares this week

All time: 59,679 shares

 

7. Hot Pockets "you got what I eat"

36,870 shares this week

All time: 37,757 shares

 

8. LG "steady feathers"

35,710 shares this week

All time: 106,860 shares

 

9. Samsung "a long time coming" by 72andSunny

20,819 shares this week

All time: 28,356 shares

 

10. Paul Smith "underwear autumn/winter 2013"

20,632 shares this week

All time: 20,759 shares

 

AUTOFEEDCAMVIRAL

This article was first published on campaignlive.co.uk

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