PPA Advertising Awards 2013: double wins for O2/ZenithOptimedia, MediaCom and Universal McCann

By Laura Howes, campaignlive.co.uk, Friday, 11 October 2013 10:00AM

O2/ZenithOptimedia, MediaCom and Universal McCann have all come away with two top prizes at the 2013 PPA Advertising Awards, held in association with Brand Republic.

PPA Advertising Awards 2013: The team from Mediacom celebrating its agency of the year win

PPA Advertising Awards 2013: The team from Mediacom celebrating its agency of the year win

O2’s 'Go Think Big' campaign with ZenithOptimedia won both the Innovative Campaign of the Year and Collaboration of the Year categories in the awards, which are sponsored by Active International and Powerlinks.

'Go Think Big' was described as "truly ambitious" by an 11-strong judging panel comprising experts from the media and creative industries.

Universal McCann received the Most Effective Campaign of the Year award, for its WindowsPhone People Powered Print campaign with Microsoft. The agency's H&M Showcases work was named the Integrated Campaign of the Year, and was also a runner up in the Innovative Campaign of the Year category.

As well as winning Digital Campaign of the year (for GSK and Night Nurse - There's a Reason It's Hidden) MediaCom was named Agency of the Year, the only award where nominations were generated by a PPA member survey. PPA Advertiser of the Year went to Procter & Gamble.

James Papworth, PPA Marketing Director, said: "These awards, now in their second year, go from strength to strength. Not only have we had more entries competing for more categories but the calibre of work is stronger year on year.

"What these awards demonstrate is the strength of influence that magazine brand advertising holds with consumers across a whole host of platforms and touchpoints. Thanks to everyone who entered and congratulations to the brands and teams who delivered the award-winning campaigns."

PPA Advertising Awards 2013: The Winners

Collaboration of the Year
Winner: O2 and ZenithOptimedia for Go Think Big

Integrated Campaign of the Year
Winner: H&M and Universal McCann for H&M Showcases
Highly Commended: Volvo V40 and Mindshare for Commuter Hijack

Print Campaign of the Year
Winner: Panasonic and Vizeum for Smart Viera Get Personal
Highly Commended: Woodford Reserve and Universal McCann for Great American Cocktail

Digital Campaign of the Year
Winner: GSK and Mediacom for Night Nurse There’s a Reason its Hidden

Innovative Campaign of the Year
Winner: O2 and ZenithOptimedia for Go Think Big
Highly Commended: H&M and Universal McCann for H&M Showcases

Most Effective Campaign of the Year
Winner: Microsoft and Universal McCann for Windows Phone People Powered Print
Highly Commended: Volvo V40 and Mindshare for Commuter Hijack

PPA Advertiser of the Year
Procter & Gamble

PPA Agency of the Year
MediaCom

This article was first published on campaignlive.co.uk

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