Air New Zealand takes old school approach to safety with Golden Girls actress

Emmy Award-winning Betty White stars in Air New Zealand's latest safety films in a fictional American retirement resort.

Air New Zealand: fomer Golden Girls star Betty White appears in latest inflight safety film
Air New Zealand: fomer Golden Girls star Betty White appears in latest inflight safety film

The former Golden Girls star appears alongside American actor Gavin MacLeod, in a series of shots showing the residents of the fictional Second Wind Retirement Resort playing golf, board games and sunbathing.

The four-minute tongue-in-cheek film - Safety Old School Style - is the latest inflight safety video from the airline, after its last release in February starred adventurer Bear Grylls.

Airline crew take the retirees through the safety procedures giving a humorous slant to the usual oxygen mask, seatbelt sign and nearest exits spiel.

Client: Air New Zealand

Creative agency: True

Production agency: 8com

PR: Diffusion

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published