Ryanair #TellMOL campaign asks for customer service ideas

Ryanair has rolled out a social-media campaign that asks consumers for ideas about how it can improve its customer service.

Ryanair: asks for customer service ideas with #TellMOL campaign
Ryanair: asks for customer service ideas with #TellMOL campaign

The airline, which recently revealed it is looking to appoint a sales and marketing director, is asking Twitter users to post ideas using the hashtag #TellMOL (see below).

Ryanair has also posted a letter on its website inviting readers to submit ideas to "Da Boss", chief executive Michael O’Leary.

In the letter, the carrier states: "Over the past 29 years Ryanair has grown from carrying 200,000 to over 81 million customers annually by offering lower fares, great service and choice to Europe’s air travellers.

"No other airline can match our low fares, our on-time arrivals, our tiny rate of cancellations, or lost bags, or our new fleet of over 300 aircraft.

"But we want to keep improving our services, which is where you can help me. Please send me your suggestions as to how Ryanair can further improve our industry leading customer service.

"All suggestions will be gratefully acknowledged by me. I’m looking forward to hearing from you.

"Many thanks, Michael O’ Leary, Da Boss :-)"

Ryanair launched its first Twitter feed last month, after O’Leary revealed at the company’s AGM that the brand is looking to "try and eliminate things that unnecessarily piss people off".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published