Top 10 ads of the week: Stoptober and Littlewoods tie for top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Stoptober: top spot
Stoptober: top spot

This week's chart of the most recalled ad sees two spots in joint first place: SmokeFree England's ad for Stoptober, offering support to those taking up the challenge of quitting cigarettes in October, and the latest from Littlewoods.

In third place are a couple of kids eating peas for Aldi and in fourth position Walkers crisps wants viewers to hunt down its missing flavours.

Brand: SmokeFree England, Stoptober

Agency/TV Buyer: Dare/M4C

Recall: 44%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 44%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 43%

Brand: Walkers

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD

Recall: 41%

Brand: More Than

Agency/TV Buyer: VCCP me/Starcom MediaVest

Recall: 38%

Brand: Santander

Agency/TV Buyer: Havas Worldwide London/Carat

Recall: 38%

Brand: Sky Broadband

Agency/TV Buyer: WCRS/MediaCom

Recall: 38%

Brand: Money Advice Service

Agency/TV Buyer: Inferno/M4C

Recall: 31%

Brand: SCS

Agency/TV Buyer: Martin Tait Redheads/in-house

Recall: 30%

Brand: Nutella

Agency/TV Buyer: Krow/MEC

Recall: 28%

Adwatch research was conducted from 10 - 14 October 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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