Jeremy Lee lights up when he sees the new Mercedes-Benz spot: "A distinctive way of showing the emotional response you get from driving a Mercedes that stands out among the morass of tired car clichés." It was created by Martin Loraine and Steve Jones, and directed by Tom Tagholm through Blink.
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.