Hottest virals: Adidas scores a slam dunk with NBA star Derrick Rose

The latest viral video hits from Adidas, Volvo and FX.

Adidas Basketball 2013 - Basketball is Everything

The NBA’s Derrick Rose stars in a film which says if he lost the money, fame and flashy lifestyle he would still have everything as "basketball is everything".

Volvo Trucks - The Chase (Live Test 3)

To demonstrate the vehicle’s manoeuvrability, Volvo Trucks set up a stunt whereby its FL is chased by a herd of bulls through the narrow, twisting streets in Spain’s Ciudad Rodrigo. Oscar nominated director, Henry Alex Rubin, used 28 cameras to capture the event from every conceivable angle.

Archer - Danger Zone

To promote its animated hit Archer, FX has released an Top Gun spoof music video. The video will prove popular with fans of the 80s whether they’ve watched the show or not.

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Brands that forge an emotional tie are best protected from copycats

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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