Honda shows us 'an impossible made possible'

Things are not all they seem in Honda's latest TV ad, as the viewer is shown a range of illusions featuring the brand's new CR-V 1.6 i-DTEC diesel model.

The ad, called "an impossible made possible", uses forced perspective and other methods to create visual tricks, including the car being moved by someone blowing on their coffee.

Brand: Honda

Client: Martin Moll, marketing director Honda Europe

Agency: Mcgarrybowen London

Creatives: Richard Holmes and Remco Graham

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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