PlayStation charts 18-year history in inner-city London flat

PlayStation's history is tracked with a single steadycam shot that begins in a typical inner-city London flat in 1995, the year the first PlayStation was launched, and ends with a present day shot of the upcoming PlayStation 4.

PlayStation: since 1995
PlayStation: since 1995

The passage of time is marked by subtle references with footage charting a changing London skyline alongside evolving games, mobiles, haircuts and fashion.

Company: Sony Computer Entertainment

Brand: Sony PlayStation

Client: Murray Pannell, marketing director at Sony Computer Entertainment UK

Agency: Drum

Creative: Ben Kerr

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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