PlayStation charts 18-year history in inner-city London flat

PlayStation's history is tracked with a single steadycam shot that begins in a typical inner-city London flat in 1995, the year the first PlayStation was launched, and ends with a present day shot of the upcoming PlayStation 4.

PlayStation: since 1995
PlayStation: since 1995

The passage of time is marked by subtle references with footage charting a changing London skyline alongside evolving games, mobiles, haircuts and fashion.

Company: Sony Computer Entertainment

Brand: Sony PlayStation

Client: Murray Pannell, marketing director at Sony Computer Entertainment UK

Agency: Drum

Creative: Ben Kerr

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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