Apple recruits Breaking Bad star for ode to new iPad Air

Apple has used the metaphor of a pencil to demonstrate the hidden "power" of its lightest and most technically advanced tablet yet, iPad Air.

Apple "Pencil" iPad Air by TBWAMedia Arts Lab
Apple "Pencil" iPad Air by TBWAMedia Arts Lab

The camera zooms in on a pencil lying on a range of flat surfaces, with a voiceover by Breaking Bad actor Bryan Cranston stating, "It's an extremely simple tool, but also extremely powerful." At the end of the ad, a hand reaches behind the pencil to reveal an iPad Air.

Brand: Apple

Agency: TBWAMedia Arts Lab

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

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