Apple recruits Breaking Bad star for ode to new iPad Air

Apple has used the metaphor of a pencil to demonstrate the hidden "power" of its lightest and most technically advanced tablet yet, iPad Air.

Apple "Pencil" iPad Air by TBWAMedia Arts Lab
Apple "Pencil" iPad Air by TBWAMedia Arts Lab

The camera zooms in on a pencil lying on a range of flat surfaces, with a voiceover by Breaking Bad actor Bryan Cranston stating, "It's an extremely simple tool, but also extremely powerful." At the end of the ad, a hand reaches behind the pencil to reveal an iPad Air.

Brand: Apple

Agency: TBWAMedia Arts Lab

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published