Halloween's hottest haunted virals: Carling unleashes the power of voodoo

The latest ghoulish viral video hits from Carling, Crest and Benjamin Moore.

Carling: voodoo viral
Carling: voodoo viral

Carling - Voodoo

As Brits’ love of Halloween increases, lager brand Carling has decided to join the party with a YouTube film, created by Creature. The video shows ‘Dylan and Jon’, the characters from Carling’s latest ads, preparing to host a Halloween party.

Crest - Halloween Treats Gone Wrong

Toothpaste’s got nothing to do with Halloween, right? Think again after watching this cute effort from Procter & Gamble’s Crest brand.

Benjamin Moore Ultra Spec 500 - Scariest Job In The World

It’s surely only a matter of time before a prankvert victim has a heart attack and they’re banned. Until then we can continue to laugh at people having the living bejesus scared out of them. This time the brand doing the scaring is US paint retailer Benjamin Moore and the scene is a haunted house with some poor unsuspecting decorators. 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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