The work is part of a campaign that was launched globally by prime minister David Cameron in February 2012. It is the first purely domestic activity and promotes Britain as a destination for business growth.
Kindred beat three agencies to win the pitch, which was part of the Government Procurement Service framework.
The creative will run across press, outdoor and digital channels.
View creative from the Campaign in the gallery above and tell us what you think by leaving a comment below.
This article was first published on campaignlive.co.uk