The Kickstarter economy

In this entry in our 'Forward 50' trends series, we look at the flourishing Kickstarter economy.

Kickstarter: proven launchpad
Kickstarter: proven launchpad

With $765m pledged and almost 50,000 projects funded to date, the success of online crowdfunding platform Kickstarter shows consumers' abiding appetite for innovation.

From the groundbreaking iPod Nano watchband TikTok to an array of film and art projects, Kickstarter has become a proven launchpad for products and services.

For traditional companies, hamstrung by processes, falling budgets or fear of failure, Kickstarter's strength underlines the importance and galvanising force of genuine innovation.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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