Liberté

Liberté

James Swift is unimpressed by Liberté’s latest effort: "It turns out there is a reason yoghurts are usually consumed on velvet cushions or beaches in ads. Watching someone scarf it down in prison does nothing for the appetite. It’s also infuriating that the entire premise is a weak pun. Leave those to journalists."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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