John Lewis Christmas ad: what Twitter makes of 'the bear and the hare'

As ever, the release of the latest John Lewis Christmas TV ad had sent the nation into overdrive.

John Lewis: 'the bear and the hare'
John Lewis: 'the bear and the hare'

The animated spot, "the bear and the hare", returns to the classic John Lewis theme of finding the perfect gift for someone you love. As with previous years, the campaign has provoked a huge response on Twitter - below we take a look at some of the views.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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