For one young girl, this year's must-have gift is blood

Barbies, tarantulas, £9 million, a camera, some fish, talking popcorn: this is what children request when asked what they want for Christmas this year.

For one young girl, this year's must-have gift is blood

But one child, when sat on a hospital bed next to a beeping machine answers: "The doctor says I need some blood to make me feel better."

The YouTube ad ends with a click through link to let people book a blood donation appointment.

Brand: NHS Blood and Transplant

Client: Jon Latham, assistant director of marketing

Agency: DLKW Lowe

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More